Carla McDonald is the founder and editor in chief of The Salonniere, the nation’s leading website dedicated to the art of entertaining. Due to her experience in event planning and PR, she is the go-to person to ask about salonnieres, socializing, and human connection. Check out our Carla McDonald interview for more tips and tricks on staying motivated and pursuing your passion.
1. How did you start your website?
I didn’t know much about running a website when I started, but I did have a clear vision for what I wanted to create with The Salonniere, and I did know a lot about parties. I spent more than 20 years in the PR business in New York, planning special events for luxury brands and VIPs, and I’ve also chaired more than 20 non-profit fundraisers and events over the years. So once I committed myself to building this resource for people, I just jumped in!
2. What was your biggest motivation when you started?
I founded The Salonniere to both encourage more people to socialize and shine a light on the men and women of today who are continuing the tradition of the French salonnieres of the 17th and 18th centuries. Those women, through their salons, had a huge impact on the world and humanity. Today’s salonnieres play a similarly important role in their communities and beyond. By hosting what I call “parties with a purpose”—they’re bringing people together to advance ideas, advocate for change, raise funds for important causes, facilitate introductions, and bring joy to others. Parties matter, yet, before I founded The Salonniere, there was no media outlet dedicated to that idea and focused on advancing it.
3. What is your biggest motivation now?
To build on our success (we have close to 100,000 readers) and continue to encourage people to put down their phones and connect with one another in person and in the joyful and meaningful context that a party provides. With all the complexity in our world today, including the impact of technology on our lives, our need for joy and human connection has never been greater, which makes the need for socializing with one another—parties, whether large or small—more important than ever.
If you want to know more about Carla, her successful career, and her inspirational advice, you should follow her on social media. She is on Facebook, Twitter, Instagram, and Pinterest. How do you feel about the importance of parties in developing human connection? Share your thoughts below!