Lauren Dimet Waters has been in the beauty and fashion industry for more than 10 years. She is the co-founder of Fountain of 30, a fashion, beauty, and lifestyle website dedicated to women who want to look young regardless of their age. She took the time to answer our questions and share her vast knowledge with our readers. We are super excited for you to get to know her and discover her mission!
1. How did you start your website, what was your biggest motivation back then and what is your biggest motivation now?
My partner Carol Calacci and I actually started our first site Second City Style together in 2005. We were both living in Chicago at the time and thought the city needed its own fashion website.
2. What does it mean for you to be a stylish woman?
Yves Saint Laurent famously said “Fashions fade, style is eternal.” I couldn’t agree more. As we age this is very true. You notice women who have their own unique sense of style and are not victims to trends. I always say invest your money in the classics you will wear for years and try something trendy from H&M and the like. Then you won’t be upset you wasted the money when you wear it only a few times. Oh, and if you look in the mirror and think you look ridiculous, listen to that voice. Don’t ignore your gut instincts. You should wear your clothes, they should not wear you.
3. What inspires you the most? Your top 3 most inspirational stylish women?
A woman with a great sense of style always makes me happy. You can tell when she is wearing something that feels like her second skin. My top 3 stylish women are; Carine Roitfeld, Iris Apfel (I want to be her when I grow up), Jenna Lyons and can I toss in a couple more? Emmanuelle Alt of French Vogue, and Cate Blanchett.
4. Your favorite fashion accessory?
My Gucci belt! I need it to hold my pants up! I am always a huge fan of boots and shoes but I can’t pick one pair I love the most. They are like my children. I love them all!Gucci Men's Gray Crocodile Classic Square Buckle Belt 336831 (100/40)
- 100% Authentic Gucci Men's Crocodile Classic Square Buckle Belt
- Made of Crocodile; Palladium Hardware
- Measurements: Buckle 2 x 1.5, belt width 1 3/16, length 46 inches
- Original Gucci dust bag and tags included
- Made in Italy
5. In your opinion, what part of the body you think needs a little more attention to details?
Well the face for sure, but that’s obvious. I would also say your mid-section as it tends to thicken with age. Do your planks so your belly doesn’t hang over your jeans.
6. We reviewed a couple of hydroquinone creams. What’s your take on this type of product?
My experience is that they don’t really work. If you want to get rid of brown spots, try Fraxel.
7. The most important tip for embracing your aging process?
To keep a sense of humor about it. Remember you now know so much more than those 25-year-olds walking around half naked. Also laugh, even if it gives you lines. That’s what Botox and fillers are for!
8. What is your favorite anti-aging product?
OMG, I have too many to even mention in a book. I would say my teeth whitening strips (because yellow teeth are aging). Also I am a huge fan of a good retinol face cream, a neck cream and an eye cream.Crest 3D White Luxe Whitestrip Teeth Whitening Kit, Glamorous White, 14 Treatments( Each with 1 Upper/ 1 Lower), 28 Strips
- Whitens 25x better than a leading teeth whitening toothpaste when toothpaste is used for 4 weeks
- Advanced Seal Technology’s no slip grip stays put so you can talk and drink water while whitening teeth
- The ADA Council on Scientific Affairs Acceptance of Crest 3D Whitestrips Glamorous White is based on its finding that that the product is safe and has shown efficacy in whitening teeth when used according to the manufacturer‚Äôs instructions
- Safe on enamel using the same whitening ingredient as dentists
- 14 teeth whitening strip treatments, each with 1 upper and 1 lower strip. Apply once a day for 30 minutesTruSkin Retinol Cream Anti-Wrinkle Moisturizer for Face Care and Eye Area with Hyaluronic Acid, Green Tea, 2 fl oz
- WELL EARNED REPUTATION - Vitamin A (Retinol) is known as an effective active ingredient to aid your skin tone and pigmentation as well as your skin's natural hydration levels
- UNIQUE, CREAMY FORMULA allows this anti-aging face cream to effectively layer under other skin care products, providing maximum efficacy
- DESIGNED WITH HEALTHY SKIN IN MIND - The highest quality ingredients combined with the power of Retinol to promote a more youthful appearance without unnecessary fillers
- CERTIFIED CRUELTY FREE by Leaping Bunny, our Retinol Cream is formulated and bottled in the USA for guaranteed freshness
- EXTENDED MANUFACTURER GUARANTEE - Love it or your money back! If for any reason you decide this product isn't a good fit for your skin, we offer a 90-day money-back refundBody Merry Age Defense Neck Cream - Anti Aging Moisturizer w CoQ10 + Vitamin C + Squalane For Firming & Combating Wrinkles On Neck, Decolletage, Face & Eyes For Men And Women - Can Be Used Day & Night
- RENEW & RESTORE your youthful appearance by lifting and moisturizing the delicate skin on your neck: Our deeply hydrating moisturizer is formulated to help firm, tighten and reduce the appearance of the dreaded turkey neck and crepe skin by combating common skin concerns such as wrinkles, fine lines and spots. Our formula has no added fragrances and can be used on the skin from your head to your toes, making it a perfectly gentle and effective solution for even the most sensitive of skin.
- Our GENEROUSLY SIZED BOTTLE stands out from the competition by giving you more in every way - We go by the saying, "A little goes a long way," so all it takes is a small pump in the morning or evening and you're all set to go! And not only that, but we give you enough product for you to keep up the results, long after you're done with any other competitor creams!
- RICH AND NATURAL INGREDIENTS like hyaluronic acid, glycolic acid, and other AHAs, all aimed to pack in moisture to really help tighten, firm and hydrate the often forgotten neck, jawline and chest area. Don't let sagging skin get in the way of your natural beauty - Feel the full benefit of this gentle, fragrance free lotion and defend your skin against the test of time.
- CRUELTY FREE & SAFE: Our products are vigorously tested to ensure that they are safe and free from irritation for all skin types and hair types, but we would never test on animals - we love our furry (and scaly) friends & to show that, we are LEAPING BUNNY CERTIFIED! Our products use wholesome, all natural ingredients & gentle formulas designed for every skin type (sensitive, normal, oily) & hair color (blonde, brunette, redheads, etc) to give you only the best experience possible.
- 90-DAY MANUFACTURER GUARANTEE: We love our products and we hope you do too! All of our products are lovingly manufactured in the USA and backed by our 90-Day ( Money-back ) Happiness Guarantee. If you ever have any questions or if you’re not satisfied with your purchase, just drop us a line and we’ll see what we can do to help you Get Happy With Your Skin!Eye Cream
- Age Defense Eye Cream aids in restoring moisture and firming your skin, leaving you with protected and hydrated skin that feels smooth and supple all day.
- YOU WILL LOVE THE RESULTS: Watch the dark pigmentation caused by sun damage, environmental irritations and lack of sleep disappear from under your eyes. Dark circles, fine lines and puffiness are erased, leaving eyes looking younger and more radiant.
- HIGHEST QUALITY OF ORGANIC INGREDIENTS: Formulated with all natural and organic ingredients. Our famous herbal infusion enhances the anti-aging and healing benefits of our Age Defense Eye Cream.
- MADE IN THE USA: As with all of our products, Our Age Defense Eye Cream is proudly formulated here in the USA in an FDA registered laboratory & is cruelty free –we never have & never will test our products on animals).
- OUR 100% SATISFACTION GUARANTEE: As a family company, we only produce products we are proud to use ourselves. We know you will love our Age Defense Eye Cream, but if for any reason you are unsatisfied with your purchase, just contact Life Essentials Skin Care for a full refund, no questions asked and no need to return the product. 2019 Deals!
9. What are your expectations regarding beauty blogging industry? Where is it heading to?
It’s always changing but I see CBD beauty products really taking off since CBD anything is huge right now. Also, green beauty is just now starting to really take off. The sky is the limit. Nobody will want to wear chemicals, or anything tested on animals anymore. Thankfully.DIY CBD Rich Hemp Oil Skin, Body & Beauty Care Products: Learn to Make Soap, Shampoo, Body Butter, Lotion & So Much More
- Amazon Kindle Edition
- Ross, Joan (Author)
- English (Publication Language)
- 124 Pages - 02/15/2018 (Publication Date) - Streets Of Dream Press (Publisher)
10. What is your biggest motivation now?
Our biggest motivation today is quite different. We are women who are aging and are interested in finding ways to fight it and age backwards. We still think women in midlife should step out of their comfort zones and wear clothes that feel right for them personally and not just give up. Fashion isn’t only for millennials. Then there is also the beauty and lifestyle component. What can we do to fight the signs of age? We explore everything from cosmetic procedures to diet and exercise.
11. Any tips for beauty bloggers?
Please don’t cake on the makeup. We are all laughing at the beauty bloggers who put on 3 pounds of makeup and think they look good. Besides looking silly all that makeup is aging. Embrace your natural beauty. It’s those women that embrace their small flaws who are beautiful. Trying to look like a Kardashian isn’t.