We asked Lauryn Evarts, the influencer and creative director of The Skinny Confidential, a couple of questions about her motivations when starting her lifestyle website and what keeps her motivated now. Read our Lauryn Evarts interview for the answers!
1. How did you start your website?
The idea for The Skinny Confidential came about when I was attending San Diego State University. I was incredibly frustrated by the lack of healthy food options on campus… and I was BORED. At the time I was going to school full-time, working days & nights, and teaching reformer Pilates and Pure Barre. Also, I was on a major budget.
So I started modifying all of my meals & the rest is history.
I would take off one side of the bread in a sandwich or swap lettuce for spinach, sweeten coffee with cinnamon, make taco salads, you get it. Then one day I sort of had a lightbulb moment and thought, “why not share my tips and tricks with other women? There are 20,000 women on campus, they need these tricks too! And shit, I want their tips.”
Since then, The Skinny Confidential has evolved from a fitness and health blog to a community for women all over the world to come & SPILL their tips & tricks. It’s a source of inspiration for women. The Skinny Confidential is also a book, a podcast, and soon to be product line.
2. What was your biggest motivation when you started the website?
COMMUNITY! After joining a sorority and learning how expensive it was I decided I wanted to create the same thing but online, and BIGGER. Much, much bigger. Blogging was just beginning at the time and I figured it was the perfect way to connect with women from all over the world to share our tips.
3. What is your biggest motivation now?
VALUE. It’s SO, SO, SO important to provide value to the community. My community is everything. They keep me inspired to constantly create and share what’s going on. When creating is important that what I’m sharing has applicable uses to brighten up your everyday life.