Lauren Dimet Waters has been in the beauty and fashion industry for more than 10 years. She is the co-founder of Fountain of 30, a fashion, beauty, and lifestyle website dedicated to women who want to look young regardless of their age. She took the time to answer our questions and share her vast knowledge with our readers. We are super excited for you to get to know her and discover her mission!
1. How did you start your website, what was your biggest motivation back then and what is your biggest motivation now?
My partner Carol Calacci and I actually started our first site Second City Style together in 2005. We were both living in Chicago at the time and thought the city needed its own fashion website.
2. What does it mean for you to be a stylish woman?
Yves Saint Laurent famously said “Fashions fade, style is eternal.” I couldn’t agree more. As we age this is very true. You notice women who have their own unique sense of style and are not victims to trends. I always say invest your money in the classics you will wear for years and try something trendy from H&M and the like. Then you won’t be upset you wasted the money when you wear it only a few times. Oh, and if you look in the mirror and think you look ridiculous, listen to that voice. Don’t ignore your gut instincts. You should wear your clothes, they should not wear you.
3. What inspires you the most? Your top 3 most inspirational stylish women?
A woman with a great sense of style always makes me happy. You can tell when she is wearing something that feels like her second skin. My top 3 stylish women are; Carine Roitfeld, Iris Apfel (I want to be her when I grow up), Jenna Lyons and can I toss in a couple more? Emmanuelle Alt of French Vogue, and Cate Blanchett.
4. Your favorite fashion accessory?
My Gucci belt! I need it to hold my pants up! I am always a huge fan of boots and shoes but I can’t pick one pair I love the most. They are like my children. I love them all!
5. In your opinion, what part of the body you think needs a little more attention to details?
Well the face for sure, but that’s obvious. I would also say your mid-section as it tends to thicken with age. Do your planks so your belly doesn’t hang over your jeans.
6. We reviewed a couple of hydroquinone creams. What’s your take on this type of product?
My experience is that they don’t really work. If you want to get rid of brown spots, try Fraxel.
7. The most important tip for embracing your aging process?
To keep a sense of humor about it. Remember you now know so much more than those 25-year-olds walking around half naked. Also laugh, even if it gives you lines. That’s what Botox and fillers are for!
8. What is your favorite anti-aging product?
OMG, I have too many to even mention in a book. I would say my teeth whitening strips (because yellow teeth are aging). Also I am a huge fan of a good retinol face cream, a neck cream and an eye cream.
9. What are your expectations regarding beauty blogging industry? Where is it heading to?
It’s always changing but I see CBD beauty products really taking off since CBD anything is huge right now. Also, green beauty is just now starting to really take off. The sky is the limit. Nobody will want to wear chemicals, or anything tested on animals anymore. Thankfully.
10. What is your biggest motivation now?
Our biggest motivation today is quite different. We are women who are aging and are interested in finding ways to fight it and age backwards. We still think women in midlife should step out of their comfort zones and wear clothes that feel right for them personally and not just give up. Fashion isn’t only for millennials. Then there is also the beauty and lifestyle component. What can we do to fight the signs of age? We explore everything from cosmetic procedures to diet and exercise.
11. Any tips for beauty bloggers?
Please don’t cake on the makeup. We are all laughing at the beauty bloggers who put on 3 pounds of makeup and think they look good. Besides looking silly all that makeup is aging. Embrace your natural beauty. It’s those women that embrace their small flaws who are beautiful. Trying to look like a Kardashian isn’t.