Lauren Dimet Waters has been in the beauty and fashion industry for more than 10 years. She is the co-founder of Fountain of 30, a fashion, beauty, and lifestyle website dedicated to women who want to look young regardless of their age. She took the time to answer our questions and share her vast knowledge with our readers. We are super excited for you to get to know her and discover her mission!
1. How did you start your website, what was your biggest motivation back then and what is your biggest motivation now?
My partner Carol Calacci and I actually started our first site Second City Style together in 2005. We were both living in Chicago at the time and thought the city needed its own fashion website.
2. What does it mean for you to be a stylish woman?
Yves Saint Laurent famously said “Fashions fade, style is eternal.” I couldn’t agree more. As we age this is very true. You notice women who have their own unique sense of style and are not victims to trends. I always say invest your money in the classics you will wear for years and try something trendy from H&M and the like. Then you won’t be upset you wasted the money when you wear it only a few times. Oh, and if you look in the mirror and think you look ridiculous, listen to that voice. Don’t ignore your gut instincts. You should wear your clothes, they should not wear you.
3. What inspires you the most? Your top 3 most inspirational stylish women?
A woman with a great sense of style always makes me happy. You can tell when she is wearing something that feels like her second skin. My top 3 stylish women are; Carine Roitfeld, Iris Apfel (I want to be her when I grow up), Jenna Lyons and can I toss in a couple more? Emmanuelle Alt of French Vogue, and Cate Blanchett.
4. Your favorite fashion accessory?
My Gucci belt! I need it to hold my pants up! I am always a huge fan of boots and shoes but I can’t pick one pair I love the most. They are like my children. I love them all!Gucci Men's Gray Crocodile Classic Square Buckle Belt 336831 (100/40)
- 100% Authentic Gucci Men's Crocodile Classic Square Buckle Belt
- Made of Crocodile; Palladium Hardware
- Measurements: Buckle 2 x 1.5, belt width 1 3/16, length 46 inches
- Original Gucci dust bag and tags included
- Made in Italy
5. In your opinion, what part of the body you think needs a little more attention to details?
Well the face for sure, but that’s obvious. I would also say your mid-section as it tends to thicken with age. Do your planks so your belly doesn’t hang over your jeans.
6. We reviewed a couple of hydroquinone creams. What’s your take on this type of product?
My experience is that they don’t really work. If you want to get rid of brown spots, try Fraxel.Tria Age Defying Smooth Beauty Laser - FDA Cleared - Younger looking skin in as little as 2 weeks
- The only FDA-cleared, at-home technology currently available for use on your entire face
- Named a Skin-Care Game Changer by Allure Magazine
- Smooth hard-to-treat wrinkles in the comfort of your own home and see results in as little as 2 weeks
- Provides professional-level anti-aging results at a fraction of the cost
- Easy to use, only takes a few minutes each night to achieve younger-looking skin
7. The most important tip for embracing your aging process?
To keep a sense of humor about it. Remember you now know so much more than those 25-year-olds walking around half naked. Also laugh, even if it gives you lines. That’s what Botox and fillers are for!
8. What is your favorite anti-aging product?
OMG, I have too many to even mention in a book. I would say my teeth whitening strips (because yellow teeth are aging). Also I am a huge fan of a good retinol face cream, a neck cream and an eye cream.Crest 3D White Glamorous White Whitestrips Dental Teeth Whitening Strips Kit, 14 Treatments - Lasts 6 Months & Beyond
- Whitens 25x better than a leading teeth whitening toothpaste**when toothpaste is used for 4 weeks
- The First and Only Whitening Strips Accepted by the American Dental Association
- LASTS 6 MONTHS & BEYOND
- Use once a day for 30 minutes. Ingredients: Pvp, Peg-8, Water, Hydrogen Peroxide, Acrylates Copolymer, Sodium Hydroxide, Sodium Saccharin
- Removes 10 years of tough set-in stains from coffee, wine and smokingTruSkin RETINOL Cream MOISTURIZER for Face and Eye Area, Best for Wrinkles, Fine Lines - Vitamin A, E, B5, Hyaluronic Acid, Organic Jojoba Oil, Green Tea. 2.0 Fl Oz
- RETINOL WORKS! - Vitamin A (Retinol) has been proven to be one of the most effective ingredients to improve fine lines, wrinkles, skin tone, skin texture, color, pigmentation, as well as your skin's hydration levels.
- CRUELTY FREE, 71% organic retinol formula is safe for all skin types.
- NATURAL INGREDIENTS - unlike other retinol products, this maximum-strength retinol cream does not contain fillers or harmful fragrance, dyes, parabens or sulfates.
- Made here in the USA in an FDA Registered, GMP Certified facility
- Manufacturer's WORKS-OR-YOUR-MONEY-BACK Guarantee.Body Merry Age Defense Neck Cream - Anti aging moisturizer w CoQ10 + Vitamin C + Squalane for firming & combating wrinkles on neck, decolletage, face & eyes for men and women - can be used day & night
- RENEW & RESTORE your youthful appearance by lifting and moisturizing the delicate skin on your neck: Our deeply hydrating moisturizer is formulated to help firm, tighten and reduce the appearance of the dreaded turkey neck and crepe skin by combating common skin concerns such as wrinkles, fine lines and spots. Our formula has no added fragrances and can be used on the skin from your head to your toes, making it a perfectly gentle and effective solution for even the most sensitive of skin.
- Our GENEROUSLY SIZED BOTTLE stands out from the competition by giving you more in every way - We go by the saying, "A little goes a long way," so all it takes is a small pump in the morning or evening and you're all set to go! And not only that, but we give you enough product for you to keep up the results, long after you're done with any other competitor creams!
- RICH AND NATURAL INGREDIENTS like hyaluronic acid, glycolic acid, and other AHAs, all aimed to pack in moisture to really help tighten, firm and hydrate the often forgotten neck, jawline and chest area. Don't let sagging skin get in the way of your natural beauty - Feel the full benefit of this gentle, fragrance free lotion and defend your skin against the test of time.
- CRUELTY FREE & SAFE: Our products are vigorously tested to ensure that they are safe and free from irritation for all skin types and hair types, but we would never test on animals - we love our furry (and scaly) friends & to show that, we are LEAPING BUNNY CERTIFIED! Our products use wholesome, all natural ingredients & gentle formulas designed for every skin type (sensitive, normal, oily) & hair color (blonde, brunette, redheads, etc) to give you only the best experience possible.
- 90-DAY MANUFACTURER GUARANTEE: We love our products and we hope you do too! All of our products are lovingly manufactured in the USA and backed by our 90-Day ( Money-back ) Happiness Guarantee. If you ever have any questions or if you're not satisfied with your purchase, just drop us a line and we'll see what we can do to help you Get Happy With Your Skin!Eye Cream For Dark Circles, Puffiness, Bags & Wrinkles - 1 OZ - Best Under Eye Moisturizer & Treatment - Natural & Organic Anti Aging Formula For Crows Feet & Fine Lines - Satisfaction Guarantee - Cruelty Free
- Age Defense Eye Cream aids in restoring moisture and firming your skin, leaving you with protected and hydrated skin that feels smooth and supple all day.
- YOU WILL LOVE THE RESULTS: Watch the dark pigmentation caused by sun damage, environmental irritations and lack of sleep disappear from under your eyes. Dark circles, fine lines and puffiness are erased, leaving eyes looking younger and more radiant.
- HIGHEST QUALITY OF ORGANIC INGREDIENTS: Formulated with all natural and organic ingredients. Our famous herbal infusion enhances the anti-aging and healing benefits of our Age Defense Eye Cream.
- MADE IN THE USA: As with all of our products, Our Age Defense Eye Cream is proudly formulated here in the USA in an FDA registered laboratory & is cruelty free -we never have & never will test our products on animals).
- OUR 100% SATISFACTION GUARANTEE: As a family company, we only produce products we are proud to use ourselves. We know you will love our Age Defense Eye Cream, but if for any reason you are unsatisfied with your purchase, just contact Life Essentials Skin Care for a full refund, no questions asked and no need to return the product.
9. What are your expectations regarding beauty blogging industry? Where is it heading to?
It’s always changing but I see CBD beauty products really taking off since CBD anything is huge right now. Also, green beauty is just now starting to really take off. The sky is the limit. Nobody will want to wear chemicals, or anything tested on animals anymore. Thankfully.
10. What is your biggest motivation now?
Our biggest motivation today is quite different. We are women who are aging and are interested in finding ways to fight it and age backwards. We still think women in midlife should step out of their comfort zones and wear clothes that feel right for them personally and not just give up. Fashion isn’t only for millennials. Then there is also the beauty and lifestyle component. What can we do to fight the signs of age? We explore everything from cosmetic procedures to diet and exercise.
11. Any tips for beauty bloggers?
Please don’t cake on the makeup. We are all laughing at the beauty bloggers who put on 3 pounds of makeup and think they look good. Besides looking silly all that makeup is aging. Embrace your natural beauty. It’s those women that embrace their small flaws who are beautiful. Trying to look like a Kardashian isn’t.